Elements of packaging Essay Example for Free

Elements of packaging Essay There are six components of packaging which consumer was asked to rank according to his preferences. Consumers have ranked the most preferred components by 1 and least preferred by 6. The data analysis for this ranking has been done by calculating the total of the response in each category. The least total will be the highly preferred attributes because it would have received first ranking more than any other. One the basis of the same we can see Colour is a component that received maximum of first rank (20), second rank (19) and third rank (13) and hence its total is least. Whereas Text is the least preferred attribute as it has received six rank 30 times and its total is maximum of all the attributes. The second attractive components for respondents were graphics followed by shape, size and material. Figure III. 11: Elements of Packaging When the preference ranking of the components of packaging was compared on the basis of gender an interesting fact came into the picture. For both the categories of respondents the preferred factor was Colour. But the following factor has been different in each case. Female on one hand preferred graphics after Colour on the other hand male preferred shape after Colour. The third preferred elements for male respondents are graphics whereas for female respondents it is packaging material. Size of the package is the fourth preferred element for female respondents while for male it is material. At last text is the element least preferred by both the gender groups. Figure III. 12: Elements of Packaging (Gender Specific) Elements of Packaging (Ethnic Background Specific). For respondents from Asian background Colour is the most important aspect of the packaging followed by shape, material, graphics, size and text respectively. Figure III. 13: Elements of Packaging (Asian) As one can see in Figure III. 14, Colour is the most important aspect for White community for packaging. Next to Colour is the graphics or images. Material of the material comes third in the preference list, followed by size, shape and text. Figure III. 14: Elements of Packaging (White) For the Black African community graphic, size and material are equally important and preferred. These are followed by Colour, shape and text of the packaging. Figure III. 15: Elements of Packaging (Black African) Respondents of Black others community feel that shape is the most important aspect of packaging followed by Colour. Graphics and size is equally important after Colour, followed by material of packaging. Text is least important component. Figure III. 16: Elements of Packaging (Black Other) Others prefer Colours most from all the aspects of packaging. It is followed by size. Shape and graphics are equally important after size o the packaging. Text is least important while material is fifth in the row. Figure III. 17: Elements of Packaging (Others) Elements of Packaging (Rank Specific) This section compares the elements o packaging and ethnic background on the basis of ranking. As seen below, colour has been ranked first by majority of Asian and White community people. Difference among various ethnic group and their preferences is evident here. Figure III. 18: Elements of Packaging (Rank 1) Asian marked shape as second on their ranking while variance within white community for this rank can be seen from the graph. Figure III. 19: Elements of Packaging (Rank 2) For rank three size has been the preferred element for Asian community where as for white it was colour graphics and size equally important. Figure III. 20: Elements of Packaging (Rank 3) Majority of respondents from White community ranked shape on fourth preferred element. Differences among various ethnic groups are evident in the figure below. Figure III. 21: Elements of Packaging (Rank 4) Text and Material are the element of packaging which were ranked fifth by majority of respondents followed by size and shape. Figure III. 22: Elements of Packaging (Rank 5) Text has been the least preferred element of packaging by most of the ethnic background. Figure III. 23: Elements of Packaging (Rank 6) I. i. Qualitative Research Qualitative research was based on the interview conducted by the researcher to the employee of Mark Spencers Ms. Trudi Barnes, who works as a packaging developer. I. i. a. Interviewing procedure The interview was based on structured questionnaire with majority of open ended question allowing the respondent think and respond on each and every question. The interview was scheduled on the post lunch hour as the crowd in the store is least during this period. Researcher noted down each and every response of the respondent with the help of pen and paper. Interview took approximately 45 minutes to complete. Respondent has been very cooperative for the interview session. It started with the general introduction about the research, its aims and objectives. The respondent has been told about her rights to withdraw from the interview if she feels uncomfortable in any way. She has been clarified that this data will be used for this particular study only and if in any case it is being utilized for any other purpose she would be informed and her consent would be taken for that. I. i. b. Interview questions The packaging developer’s job is to find out and understand the packaging requirement from the buyer and brief the internal design studio about the same. She has been converting the client specifications to the design specification and working as a link between the consumer and designer of the organization. Design studio looks at all the criteria of de3signing from the customer needs to the art work complications, design set and corporate guidelines. The packaging Developer than gets the designs from them and ensures that the packaging is appropriate for the product from technological point of view and pass it to the printer which actually prints it. As respondent states, â€Å"It’s the suppliers who pay for the packaging and we just set the design for them. † For the respondent her job is quite interesting. Her area is mainly the Menswear its accessories Footwear and Kids wear its accessories. Accessories like hats, cufflinks, watches hankies. The Colour and design is decided only by the design studio. In the month of February itself she was about to brief the autumn packaging out of which some will go into Christmas corporate design. She states â€Å"It’s the design Studio which does the research before making decision. It goes worldwide to find out the trends develop a design. † Her statement â€Å"I dont know exactly why the Colour of MS bags was changed to purple this Christmas where as last Christmas it was red. Colour palette for an occasion is picking out Colour for carrier bags the store deco. But my packaging was in Red with White Snow Flakes on it. It was also decided by the design studio (red background). † Indicates that design studio works independently without interference of any other department including her as even she is not involve in major changes done with the designs of packaging. She provides inputs to the design studio on which they work as her statement â€Å"When I put in the briefing then the design studio develop the look for Menswear/women swear but they both are treated differently as the menswear is more masculine women’s wear in more feminine. It is similar Colours but with slight difference. When asked whether or not packaging influence consumers she immediately responded â€Å"Packaging does influence customers. † She further elaborated that â€Å"They (consumers) have always challenged us to be clearer on our swing tickets. We got shout that our Natural material and fabric should shout the benefits. (Complaints like product benefits should be clear should provide all product related information)† She talked more about swing tickets which are the little card hanging of the garment. According to her it is important that the customer should get the right information about the product. She explains that impulse purchase will be different in different areas of retail organization. In her area Hankies are one of the impulse purchase made by the customers since it is quite traditional gift. She explains further â€Å"believe or not lots of hankies are sold during Christmas time. Eg: 2 packs are launched for Fathers Day. I am launching Card dispensers which will be full of hankies. We start with outstanding value hankies then the novelty new designs are coming out as well. † when asked about relationship between festivals and their products she responded â€Å"I am not too clear with the question regarding the relationship between festivals our products all right so products like cufflinks in Menswear will be in red pink or even a heart shape during Valentines. † According to her gifts are divided into various segments like corporate and personal apart from the routine segments like men’s women’s and so on. â€Å"Display box corporate design promotions are going on in the store deco. Pink Red is the Colour for these valentines especially on foods a lot many things are there. † She responded on the importance of graphics and Colours that each of these factors is equally important. According to her, â€Å"Both Colour graphics are equally important. Gift items which are put into boxes are there in Menswearso I think probably its the design/graphics that attract the customer the most the customer feels yeah I could buy this. it puts a gift idea into the customers mind. † According to the respondent success can be attached to the packaging of the product but not the failure as failure of any product will be due to product itself not its packaging. Success or failure of a product is obviously measured by the sales. Organization put constant effort to understand the reasons of drop in the sales and looks look at everything the product, packaging and what its saying on the packaging. We plan constantly. During the festival season organization focuses on various product categories on which sales is expected. Menswear mainly focus on Christmas, Valentines and the major one is the Fathers Day. Respondent agrees to the changes in Colour used for packaging during special occasions. For instance on Fathers Day the Colour is changed but she doesn’t control the decision of the Colour. It’s the design studio. Design studios show us some scenes but they do the research from design trends.

The Sociological and Political Subtleties of Woodstock Essay -- Explor

The Sociological and Political Subtleties of Woodstock The Woodstock festival descended on Bethel, New York promising three days of peace and music. Event organizers anticipated 15,000 people would attend but were overwhelmed by the 300,000 people that flooded this rural area of New York state from August 15 -17, 1969. While these facts are well known and indisputable, the festival itself has proven to be a controversial endeavor. What began as a small business venture was soon brimming with the controversy of an entire decade. It becomes clear when examining the strikingly different accounts of the festival that reactions varied depending on the fundamental values and personal circumstances specific to each observer and to the underlying motives of the historian describing the event. Joel Makower's Woodstock: The Oral History was particularly effective in examining Woodstock as it was experienced by the producers of the festival. The book's approach is atypical in the sense that it spends considerable time addressing exactly why and how the festival came into existence instead of droning on about drug use and mud slides. The ordeal began when John Roberts and Joel Rosenman, wealthy young entrepreneurs, placed an ad in The Wall Street Journal declaring, "Young men with unlimited capital looking for interesting and legitimate business ideas."[1] Michael Lang and Artie Kornfeld, representing only one of the thousands of replies that Roberts and Rosenman received, proposed building a recording studio for musicians in Woodstock, New York.[2] This original idea was obviously modified and resulted in the Woodstock festival as it is known today. The book effectively details everything from the initial catalyst to the re... ...8 August 1969, p. 25. "The Message of History's Biggest Happening," Time, 29 August 1969, 32. Notes [1] Joel Makower, Woodstock: The Oral History (NY: Tilden Press Inc., 1989), 24. [2] Makower, 28-29. [3] Makower, 1. [4] "Amazon.com," search for "Joel Makower". (17 February 2002). [5] Alfonso A. Narvaez, â€Å"Bethel Farmer Call Fair a Plot ‘to Avoid the Law’,† The New York Times, 20 August 1969, p. 37. [6] "Episcopal Archives," (17 February 2002). [7] Michael T. Kaufman, "Generation Gap Bridged as Monticello Residents Aid Courteous Festival Patrons," The New York Times, 18 August 1969, p. 25. [8] Narvaez, 37. [9] "The Message of History's Biggest Happening," Time, 29 August 1969, 32. [10] Time, 32. [11] Time, 33.

Crime and Society Crime Is the Result of Individuals Making Choices to Commit Crime Essay

Running Head: Crime and Society CCJ18 1 Crime is the result of individuals making choices to commit crime; it is not the result of their social circumstances. Discuss this statement. This paper will address sociological theories relating to why a person becomes a criminal. It has been suggested that a person may commit certain crimes for economic reasons and to provide for their families. Their personal circumstances and status in society might be the reason why a person feels their only option is to engage in criminal behaviour. Using empirical research demonstrating some reasons working class and upper-middle class convicted criminals have given for choosing to commit their crimes (Willott, Griffin, & Torrance, 2001) as well as identifying reasons why an individual may commit a violent street crime (Silverman, 2004), it will be argued that while society does influence the decisions a person makes, ultimately it is the individual’s choice as to whether they abide by the law or break it. Criminal offences can range from something as minor as a speeding ticket to more serious crimes like burglary, white-collar crime and violent crimes. In fact it has been said that minor crimes occur so frequently that they can actually be viewed as normal. (Howitt, 2009). Theories surrounding why a person may commit a crime range from genetic reasons such as Eysenck’s biological theory of crime through to learned processes for example Bandura’s social learning theory or Sutherland’s differential association (Howitt, 2009). Some criminologists have claimed that social factors are completely irrelevant and people choose how to behave. Mehlkop and Graeff (2010) for example, have cited Becker and his view that criminal behaviour has nothing to do with an individual’s social status and that choosing to engage in criminal activity is a rational process whereby a decision is made in order to benefit the offender one way or another. Conversely, Robert Merton has claimed that people living in low socio-economic environments may resort to obtaining money and basic Crime and Society CCJ18 needs through criminal means as legal opportunities are scarce (Bessant, & Watts, 2007). If it is to be assumed that a person’s  social circumstances do determine whether or not they become criminal then it can also be assumed that those who are more financially privileged would have no need to commit crime in order to meet their financial needs, but as Willott et. al (2001) have demonstrated, this is not the case. In their 1999 study, Willott and Griffin identified that working-class men excuse their criminal behaviour by claiming sole responsibility for providing for their families. In semi-structured group interviews with working-class offenders the men identified that legitimate ways to earn an income were scarce, they had been let down by the State, and that they were forced to engage in some types of crime to provide for their families. These men felt as if they are not real criminals, and it is the State and the government who are the real criminals by not providing them with opportunities to earn a legal income. They believed they were victims of circumstance. Interestingly, upper-middle class men who were interviewed in the same way excused their behaviour similarly. Willot et. al. (2001) discovered that these men used a similar excuse of having to provide for others, except in these circumstances the men felt that not only did they have to provide for their own families, but for the families of their employees too. Like the working-class men, they shunned responsibility off themselves and blamed the legal system for their criminal status, believing that they should have received some sort of special treatment and their trials should not have been heard in the same courts as ‘real criminals’. Like the working-class men, they believed they were victims of circumstance. Arguably, any adult with a family has a responsibility to provide for that family and would feel stress and pressure to provide adequately yet not everybody resorts to providing through criminal means (Slovenko, 2007). The men’s reasoning for their criminal activity 2 Crime and Society CCJ18 cannot be justified by their social circumstances. Both groups of men from different socio-economic backgrounds have chosen to engage in crime, no matter what their reasons are. Mehikop & Graeff (2010) identified rational choice theory where it is claimed that all crimes are thought through logically and specific laws are broken for very definite  reasons designed to benefit the offender. They have stated that ‘actors choose a certain action if they positively evaluate it and if they expect their peers to advocate this behaviour’ (Mehlkop, & Graeff, 2010 p.195). This appears to be the case with the men in Willott et. al.’s studies. and it can be argued that this type of crime is not the result of their social circumstances, but rather an active decision that the individual has made. While similarities in economic crime are apparent throughout different social conditions, other types of crime such as violent crime and property crime are more prevalent in poorer communities and these types of crime could occur more frequently as a result of social conditions. In the USA in 2000, violent crime made up around twenty-five per cent of all crime with the majority of these acts taking place in poorer communities. Silverman (2004), identified that the majority of these attacks were not for financial gain but rather for status. The offenders commit assaults and robberies in order to create a reputation that they are to be feared or respected thus becoming less likely to be victims of violent crime themselves. Silverman identified three personality types in these violent communities. The ‘Streets’ who are very likely to involve themselves in violent acts as they perceive these acts as being beneficial to their reputations, ‘Decents’ who would rather not be involved in these types of activities but may become involved in order to protect themselves from falling victim themselves, and the ‘Weaks’ who would never engage in any type of violent crime. 3 Crime and Society CCJ18 Silverman has noted that the Weaks simply cannot engage in violence and have no choice to make about whether or not they get involved. Although it is not stated directly, this implies that the Streets and the Decents choose how to behave and is indicative that although the social circumstances of these people does influence their decision to commit a violent offence, it is ultimately still a thoughtful decision that they make. Actively choosing to partake in criminal activity stands in direct opposition to Paternoster and Pogarsky’s (2009) claims that people who are able to think in a thoughtful and reflective way are able to make better long term decisions and therefore not likely to be involved in criminal  activity. They claim that those who take part in thoughtfully reflective decision making are able to see alternative options to an action they may be considering and therefore will chose to behave legally. The Decents in Silverman’s study do not demonstrate this reasoning. They understand that if they do not build a reputation of fear and respect for themselves then they will fall victim to crime regularly as the Weaks do, and a criminal conviction is favourable to this although they may not think that their behaviour is acceptable (Silverman, 2004). Additionally, this theory doesn’t relate to people who have committed traditionally higher-class crimes such as tax evasion or white-collar crime, which invariably take a lot of thoughtful planning and preparation (Mehlkop, & Graeff, 2010). Suggesting that every criminal act is a well thought out decision would be imprecise. Mundane crimes which have low visibility to the average person such as traffic offences or public order offences generally occur impulsively and may be due to genetic factors such as low self-control or learned behaviour (Gibbons, 1983). Claiming that a person becomes criminal by choice is quite a conservative view as demonstrated by law professor Ralph Slovenko (1999). He states that there 4 Crime and Society CCJ18 are many people who live in poverty and the majority of these people do not break the law for their own benefit, but more controversially suggests that one person might choose a criminal career in the same way another may choose a professional career. Both Willott & Griffin (1999) and Silverman (2004) have identified that some of the criminals that they studied would rather live a legitimate lifestyle and justify their actions as being a means to an end and they may not have broken the law under different financial or social circumstances. They do not believe they chose a life of crime as Slovenko has suggested. To say that a person’s social circumstances will determine whether or not they become deviant is too much of a black and white view. In Willott et. al.’s 1999 and 2001 studies, both working-class men and middle-class men cited the same reasons for committing economic crime although their social circumstances are very different. In addition, Silverman has claimed that  the Weaks in his study have no choice in their actions but the Streets and the Decents do, even if they do not like what they are doing. Perhaps the Decents would choose to behave differently in a less harsh social environment but there is no evidence in this paper to support this. Furthermore, Mehikop & Graeff (2010) have identified rational choice theory claiming that those who have broken the law have chosen to in order to benefit themselves and as Slovenko rightly points out, not everybody who is under financial pressure resorts to law breaking. This is not to claim that a person’s social circumstances do not influence their lifestyle in anyway whatsoever, but it is certainly not the penultimate factor in determining what has made a person criminal. 5 Crime and Society CCJ18 References Bessant, J., & Watts, R. (2007). Sociology Australia, 3rd edition. Crows Nest, Australia: Allen & Unwin. Gibbons, D. C. (1983). Mundane crime. Crime & Delinquency, 29(2), 213-227. Howitt, D. (2009) Introduction to Forensic and Criminal Psychology 3rd Edition. Essex: Pearson Education Limited. Mehlkop, G., & Graeff, P. (2010). Modelling a rational choice theory of criminal action: Subjective expected utilities, norms and interactions. Rationality and Society, 22(2), 189-222 Paternoster, R., & Pogarsky, G. (2009). Rational choice, agency and thoughtfully reflective decision making: The short and long-term consequences of making good choices. Journal of Quantitative Criminology, 25, 103-127 6 Silverman, D. (2004). Street crime and street culture. International Economic Review, 45(3), 761-786. Slovenko, R. (1999). Criminals by choice. International Journal of Offender Therapy and Comparative Criminology, 43, 248-249 Willott, S., & Griffin, C. (1999). Building your own lifeboat: Working-class male offenders talk about economic crime. The British Journal of Social Psychology, 38, 445-460. Crime and Society CCJ18 Willott, S., Griffin, C., & Torrance, M. (2001). Snakes and ladders: Upper-middle 7 class male offenders talk about economic crime. Criminology, 39(2), 441-466.

Family Is The Most Important Thing Of A Child s Life

Family is the most important thing in a child’s life. The family provides the child with motivation, and serves as an example in helping children develop beliefs and understanding what is right and wrong. Overall, a child’s family is going to give the child lifelong connections through love, support, and belonging. Research has shown that family involvement in a child’s life, specifically in their education, has had numerous significant benefits, and schools are taking more actions to get families more involved in their child’s education. One of the most important skills to develop in early childhood students is literacy skills to help them as more complex reading happens. In order to develop these strong literacy skills, we give children†¦show more content†¦In year 2, 39% of the parents were doing 31-50 lessons. The final year, parent participation in these lessons rose to approximately two thirds of the parents. The results during the years at the school presented that the more Fast Start activities completed then the more words students got correct when tested. During the 2010-2011 school year, students who completed 0-10 parent Fast Start activities averaged at around 72% of words correct per minute or WCPM while students who completed 31-53 Fast Start activities had a mean of around 97% WCPM (Crosby, Rasinski, Padak, Yildirim, 2015.) There are some limitations, however, these research articles presented. First, the Fast Start study presented the limitation that the results from the studies were only effective after consistent, long-term periods. Without consistency, it is difficult to create the same successful results presented above. It is difficult to keep parent’s consistently involved in making sure their child is continuing to be in the Fast Start program. This can be especially hard when you think about parents who do not speak English and cannot support their child with developing their literacy skills. This is a constant struggle, and it stills remains in question about how to support these students when they aren’t able to get the direct help from home. When we also think about how the family involvement in their child’s education creates benefits, we can see ways whereShow MoreRelatedWhat Is A Leader?1207 Words   |  5 Pageswork. The parent(s). Many forget that leadership begins at home. The most influential time of an individual falls between birth and 5 years old. This makes the parent(s) the most influential person in every individual’s life. Early Psychologists such as Erik Erickson (1963), Jean Paiget (1967) and Abraham Maslow (1970) all stressed the extreme need an infant and toddler have for attachment and environmental support. Everything ranging from the type of housing, presence of the parent(s) and the livingRead MoreChildren With Autism Spectrum Disorder949 Words   |  4 PagesSpectrum Disorder is a frightening diagnosis for most families that can bring with it fears of an uncertain future. Support for children with autism and their families is essential because it isn t something that children will just grow out of. It is a life-long condition, but the right treatment, support and care can create a positive outcome for everyone concerned. Diagnosis Early diagnosis is the most important thing you can do to help your child, as it is the first step in understanding not onlyRead MoreSingle Parent Effect On Children s Well Being1219 Words   |  5 PagesParent effect on Children s well being Raising a child on your own can be very challenging at times and can also cause negative effects on the child. Years ago in the United States it was common for everyone to go for the american dream. The dream that involves two parents, children, golden retrievers and the white picket fence in front of the house. However, today in America raising children on your own has become a lot more popular. Since 1960, single parent families have more than tripled andRead More Home-Schooling Essay882 Words   |  4 Pagesdecision will be based on the socio-economic status of the family, as to whether they can afford to have one parent at home tutoring the child, instead of out working and also whether or not they feel it is safe enough to let their children go to the public schools. Home-schooling a child could be a very good decision if a child had special needs. Teaching them at home would enable the parents to monitor the development of the child and make sure they dont fall behind and are completelyRead MoreParenting Style, Socio Economic Status Of Family And Maternal Education1534 Words   |  7 Pages Child development included the physical, cognitive, social, and emotional maturation of human beings from fetal period to adulthood. That is also a process which is influenced by interacting biological and environmental processes. About the environmental influences, the family has the most important impact on child development. The influences that I would like to discuss are the parenting style, socio-economic status of family and maternal education. Parenting Style Parenting style is a standardRead MoreAbigail Sizemore . English 3 . Child Abuse Neglect .1358 Words   |  6 PagesAbigail Sizemore English 3 Child Abuse Neglect This is a very sad and upsetting topic and sadly there are ways many people can relate to this topic my mom works at a daycare in Midway, NC, there have been times in her career where she has had to report bruises and marks found on children in her classes. This is a hard and sad thing to hear about so close to home, when she tells me these things about children I used to go play with and help watch in her class it truly breaks my heart. ThereRead MoreFoster Care : An Important Service For Dependent Children1170 Words   |  5 PagesFoster care is an important service to provide stability for dependent children. How has the service changed? Are children better served today? Foster care has undergone many changes throughout its history in the United States. Foster care’s first form was in the early 1800’s by the New York Children’s Aid Society’s orphan trains that aimed to get children out of institutions and off the streets (Crosson-Tower, 2013). These were poorly managed however. Families were not assessed by the agency andRead MoreMy First Teacher As A Teacher1679 Words   |  7 PagesDo you know who your first teacher is? In most situation that parents is the first teachers that we have in our lives. When we were born, the first we know is our parent, parents start to teach us how to live, develop child skill, to speak, and how to connect this real world. I think the most professional teachers that we have in school, parents are generally the most involved in the development and education of children. Parents generally have a greater commitment to their children than their teachersRead MoreThe, Nature Or Nurture? Essay14 02 Words   |  6 PagesEssay Draft: Phase Four For many years scientists have had this question, â€Å"Nature or Nurture?† It is an unsolved argument but there have been many studies and new information that explain just how and why each of these are important in personality development. After researching about this topic it is clear that when it comes to personality development, new studies have proven that while Nature does have some affect on one’s disposition, Nurture by far has a greater effect on the development of one’sRead MoreStability In Any Family Is Important However, Building1574 Words   |  7 PagesStability in any family is important however, building and maintaining stability in a blended family is much harder due to the many variables a blended family faces. We will explore some of these challenges and the results of them. Living arrangements Living arrangements can be one of the most challenging things for a blended/step family. There is the need for everyone to feel that they have their own space when needed to just escape, while also having a sense of inclusion for all the family members.